Nancy Goldstein’s current role is the director of strategy and insights at The Connell Group, a firm that helps companies shape their future by better understanding and connecting to their customers. Prior to joining The Connell Group in July 2017, Nancy spent eight years as the founder and chief strategist at Compass(x) Strategy, a B Corp strategy firm with a mission to use marketing as a force for good. Her specialties include brand strategy, value propositions and positioning, brand communications, new product launches, and business model development.

Prior to launching Compass(x) Strategy, Nancy was a director of consulting at Zyman Group, a boutique marketing strategy consulting firm. She was recruited to World Kitchen to turn around the struggling CorningWare and Revere brands. At Pillsbury and General Mills, Nancy ran large, complex businesses such as Old El Paso Mexican Food as well as launching new products such as Refrigerated Ready-to-Bake Cookies and Brownies.

Nancy earned a Master of Business Administration from the Olin School at Washington University and a bachelor’s degree in economics and psychology from Tufts University. When not building better businesses, Nancy enjoys binge-worthy TV shows, live music, Katherine Hepburn movies, and a well-made Manhattan. She believes that there is always money in the banana stand.